BBC Worldwide takes BBC Music content to the big screen for the first time

Select Cineplex Entertainment Theatres nationally to present Proms live in high-definition on Saturday, September 12, 2009

BBC Worldwide Music announces today that the BBC Last Night of the Proms will be broadcast live via satellite from The Royal Albert Hall to cinemas across the world. BBC Worldwide Music is working with partners BY Experience and Cineplex Entertainment in Canada; to allow music lovers to simultaneously experience what is billed as the 'biggest classical music party in the world'.

This is a landmark venture for BBC Music content, presenting one of Britain's most iconic music events on the big screen and in digital surround sound. BBC Last Night of the Proms is traditionally sold as a music programme to international broadcasters and will this year be shown in over fifteen territories around the world including Japan, Germany, Norway and Australia.

"BBC Last Night of the Proms is one of the most popular musical celebrations enjoyed by millions of people and we are delighted to extend the experience live to guests exclusively at our theatres," said Pat Marshall, Vice-President, Communications and Investor Relations, Cineplex Entertainment. "There is no better way to experience some of the world's leading artists than on the big screen and in digital surround sound."

The ethos of the BBC Proms is to make classical music accessible and modern technology is extending this to music fans globally. BY Experience has a wealth of experience in providing arts content to theatre audiences internationally as the company behind the hugely successful The Met: Live in HD and National Theatre NT Live concepts.

The Proms were founded in 1895. The BBC began running them in 1927 and since then the Last Night has become one of the most famous musical events in the world, watched and listened to by millions. The 2009 season, which began on July 17th, consists of 100 concerts and will culminate with a powerful finale on September 12th that will feature leading international artists and an all-embracing musical programme that introduces new works alongside much-loved classics.

Salim Mukaddam, Head of Commercial Affairs at BBC Worldwide Music said "This is the first time BBC Music content will be screened in cinemas around the world and we're excited to take such an amazing concert to global audiences. The Royal Albert Hall holds around 5,250 people but this presentation will allow fans to be part of the experience no matter where they are in the world. Hopefully this will be the first of many theatrical events from BBC Worldwide Music."

In the UK, BBC Last Night of the Proms is also broadcast live on BBC Radio 3. The first half is shown on BBC TWO and the second part on BBC ONE. It is also available via the BBCiPlayer for up to seven days after the broadcast.

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